Kaiser Permanente
An overlooked detail isn't a bug. It's somebody's wellbeing.
Five years running enterprise technology inside a national health system — a technologist, not a clinician.
CMO & Board Director, TrustSwap · Los Angeles
I've sat where you sit.I've built what you're being sold.
Enterprise technology, media, sports, robotics and fintech. Early four times. Today I advise on AI from the board seat — and build it with my own hands.
Early · 011998Software over the wire, before "cloud"
Today$2.7B+Secured at TrustSwap
Early · 042025Building AI, solo
0Times early
$0Secured at TrustSwap
0Chains supported
0Live AI-era builds
Why it matters
Most AI advisors have one of three things. I have all three.
Consultants have the delivery discipline but can't build. Builders can ship but have never sat on a board. Executives hold the budget but have never seen the logs. AI decisions go wrong in the gaps between them.
Years delivering enterprise systems. Years in the C-suite and boardroom of a company securing billions. And since 2025, building AI products myself. Hover the rings.
The intersection
The person deciding what AI should do is also the person who has built it. That's rarer than it should be.
The record
A dozen worlds. Early four times.
Eleven roles. Drag the playhead, hover a row, or click one. Amber marks the four times I got somewhere before the crowd.
1996
1996 — 1998
Out of Drexel, Deloitte Consulting handed me a suitcase and a country: twenty-two states before I'd unpacked.
What I've done
Four chapters that explain the fifth.
Early 01 · 1998 – 2008
We streamed enterprise software over the wire before anyone said "cloud."
After Deloitte, ten years in Silicon Valley. At Corio we were among the first on earth to deliver enterprise applications over the internet; IBM bought the company. Then Veritas, in the engine room of enterprise data.
Corio → IBM · Veritas Software · 1998 – 2008
0packets streamed
2006the word "cloud" arrives
Early 02 · 2008 – 2019
A one-person media company, before anyone called it the creator economy.
A Windows blog on a site I built from scratch. Fifty readers a day became eighty thousand — ten million visitors in three years. Microsoft made me an MVP and flew me to Redmond. My writing was cited in the Wall Street Journal, Forbes, the Huffington Post and Seeking Alpha, and the Journal published my essay on coming to America.
Readers per day50
200820102012 · MVP2014
Early 03 · 2019 – 2021
Courtside, then humanoid robots — before AI was cool.
Email marketing for the LA Clippers, where every message had to earn its shot. Then UBTECH: marketing humanoid robots across America for a company in Shenzhen, from children's coding kits to industrial machines — and building the CRM and automation stack from zero to do it.
LA Clippers · UBTECH Robotics
B2C consumer
Education
B2B enterprise
One CRM
built from zero
built from zero
Today · 2021 → present
Chief Marketing Officer and board director at TrustSwap.
The infrastructure layer for token markets. I run a $3M marketing budget and a fifteen-person team, sit on the board with fiduciary responsibility, and represented the company at the World Economic Forum in Davos.
$0Secured
0Projects
0Chains
0Downloads
The range
Each world taught me something the others couldn't.
Warner Bros.
Behind the magic, a franchise runs on contracts.
How a film gets financed, and how a studio defends the intellectual property a franchise is built on.
LA Clippers
Every message has to earn its shot.
Email marketing for one of the most demanding, most loyal audiences in sport.
Drexel University
Through every reinvention, one thing never moved. I teach.
It started on Craigslist. Now I teach digital marketing to working executives at my alma mater.
Early 04 · 2025
Then I stopped talking about AI and started taking it apart.
No engineering team. No agency. Nothing commissioned. Dozens of builds later, I know where implementations actually fail, what vendors overstate, and what a capability genuinely costs to run.
Not from a slide deck. From the logs.
0engineers hired · agencies: also 0
build.log
The lab
Thirteen builds. Live, and labeled honestly.
Every one was built solo with Claude and Lovable. Some run in production for a company securing billions; some are rough proofs of concept, and say so.
liftsignals.comOpen ↗
Production
LiftSignals
The next conversation
If you're deciding what AI should actually do inside your company — let's talk.
On a board, as an advisor, or in the room where the budget gets set.