Direct service strategy for the independently owned digital marketing start-up, driving strategic direction, business development and project execution for all digital marketing training and consulting projects. Oversee development of brand standards and multi-channel creative assets to support market planning and brand message.

Direct day-to-day community activity and monitoring across multiple social media platforms and apply a deep understanding of SEM and SEO strategies, attribution modeling and multi-variate testing. Maintained strong industry knowledge industry and content marketing best practices to continually deliver fresh and engaging content. Integrated continuous consumer engagement, delivering differentiation strategy within the competitive ecosystem.

Responsible for managing and mentoring both employees and contractors. Drive strategic planning and operational roadmaps for branding, online experience, creative assets and new program launches. Establish marketing and brand standards with focus on revenue growth, improved consumer experience and new opportunities to meet needs of existing and potential customers.

Conduct deep-dive analysis to establish benchmarks and surface metrics to deliver dashboards/reports measuring effectiveness of search marketing, social media platforms and initiatives, content, email, including optimization recommendations. Develop and execute editorial calendar for content programming, collaborating with contractors and vendors.

A Software-As-A-Service (SAAS) start-up pioneer that was acquired by IBM. Worked in Client Services and the Operations group. Promoted to subsequent leadership responsibilities reporting to the VP of Operations.

The largest professional services company in the world by revenue with over 193,000 employees in more than 150 countries. Worked in the Enterprise Applications consulting group. Responsible for technical planning for ERP implementations specifically around PeopleSoft Financials.